The Hollywood-style All Blacks sign which had been perched on a Wellington hill has sold for $2,050.
The Trade Me auction was won by a Lower Hutt man identified as Paul.
The sign - 3.5 metres high and 28m long - was put up by the Wellington International Airport for the Rugby World Cup 2011 on Miramar Peninsula.
"There has only been one careful owner who has kept it in excellent condition and would like to re-use again in 2015 at the discretion of the winner," the auction read.
Proceeds from the auction go to Mary Potter Hospice and Wellington Airport matched the final bid, bringing the total donation to $4,100.
"Mary Potter Hospice is a great cause, caring for those most in need and providing support for their families," said Steve Sanderson, Wellington Airport's chief executive.
An announcement by the airport in 2010 that a "Wellywood" sign would be built on Miramar Peninsula caused public outrage.
In November last year Wellingtonians voted on options for a sign and decided on Wellington - Blown Away, by Matt Sellars and Ray McKay of Saatchi & Saatchi Auckland.