Snoop Dogg has officially gone to the dark side — all in the name of an elaborate advertising stunt.

The notorious rap superstar joined forces with the baddest man in science fiction — Darth Vader — to promote the new range of Star Wars-inspired Adidas merchandise.

They combined with a legion of gun-toting Stormtroopers and even a remote-control R2-D2 to take over New York's famous Times Square.

The odd marketing combination features T-shirts, jackets and even Star Wars sneakers.