AEST 00:00, Wed Dec 5 2012
Social media can be a great tool for companies to spread their message and receive feedback from their customers — but there's more to it than just opening a Twitter account and hoping everything else will fall into place.
The viral nature of social networks means that information circulates rapidly and a seemingly small mistakes can quickly go around the world making the firm responsible the laughing stock of the internet.
Here are some of our favourite public relations fails.
Qantas's luxury promotion launched shortly after the airline's grounding became a fiasco.