Businessman Mike Pero has come under attack for announcing plans to charter a plane to fly people to Antarctica days before the 30th anniversary of the Erebus crash.
Mr Pero said he ran the idea to take friends and family of the victims of the flight disaster, in which 257 passengers and crew died, past Air New Zealand and Prime Minister John Key who both gave their nod of approval.
But the airline has since said Mr Pero's plan to charter the flight in January was "opportunistic", according to the New Zealand Herald.
Mr Pero said he was "deeply disappointed and hurt" and was "totally bewildered" by Air NZ's comments.
"Somewhere in the airline something has been misconstrued," he said.
Mr Pero said the prime minister sent him a text saying in principle the idea would work and "would be great if it did".
Air NZ will take a limited number of family members on a memorial flight to Antarctica this Saturday on board a United States Air Force C-17 cargo plane.
Victims' families were upset when the airline's plans were revealed, as only five representatives were able to be included, with names drawn from a ballot.
Mr Pero has said his intentions were good and has offered to pay any net proceeds to Air NZ's own charity, Koru Care.
Tickets will cost between $1400 and $8600, depending on seating preferences.
What do think about Mike Pero’s plans to charter a flight to take family members of those killed in the Eerebus disaster to Antarctica?
Video: Pero's 2nd Flight For Victims