Queenstown police have arrested 13 people during the opening of the Queenstown Winter Festival, but say that's not too bad considering the thousands of visitors in the resort town.
More than 50,000 people, many of them from Australia, attend the 10-day annual festival which began on Friday and kick starts the ski season.
Sergeant Mark Gill told NZ Newswire that alcohol-related offending was the biggest problem.
"Considering the number of people we have in town it's still a good number. The majority of families are having a good time," he said.
Australian model Lara Bingle arrived for the festival on Saturday, the Herald on Sunday reported.
The face of the "Where the bloody hell are ya?" tourism promotion, who dated Australian cricketer Michael Clarke, was greeted at Queenstown Airport by minor celebrity Hayley Holt, a former girlfriend of All Blacks captain Richie McCaw.
Bingle is in Queenstown to film an instalment of Air New Zealand's Kiwi Sceptics advertising campaign, which is the airline's biggest campaign in 10 years in the Australian market.
The campaign focuses on four Australians who said they "would never cross the ditch in a million years" and comprises reality-style web-episodes.
Australia is New Zealand's largest inbound tourism market, accounting for around half of all visitors.
The winter festival runs from June 22 to July 1. Events on Sunday include Day on the Bay, Skin to the Summit, Mountain Bikes on Snow and Birdman.