Two weeks since a 51-year-old Rotorua woman disappeared, her sister has made a heartfelt plea for her to come home.
There have been no confirmed sightings of Michelle Hoffman-Tamm since she left her home on November 7, after telling her partner she was off to visit some friends up the road.
At a media conference on Wednesday, Ms Hoffman-Tamm's sister, Jan Donlan, said it was completely out of character for her sister to go missing and not make contact with her family.
Ms Hoffman-Tamm was in a "very good head space" when she was last seen, her sister said.
Ms Donlan pleaded to her sister to come home if she was somewhere safe and well.
"Wherever you are love, please come home. We miss you, we love you and we can't cope much more."
Detective Senior Sergeant Zane Smith said Ms Hoffman-Tamm's family have been putting up flyers and making their own inquiries.
"Michelle is a kind-hearted woman who does a lot for her community and we are hoping that same community will reciprocate her kindness by providing us information that will help is to find her," he said.
An investigation team of 16 is working on the case, supported by frontline staff and search and rescue personnel.
"We hold grave fears for Michelle and as such this is a priority investigation. No matter how irrelevant the information may seem, pass it to us anyway and let us be the judge," Det Snr Sgt Smith said.
Ms Hoffman-Tamm is described as European, about 152cm tall and of medium build. She has short dark hair.
The red mountain bike she was riding when she left home is also missing.