Cloudy skies did not deter just over 500 people from stripping off in Gisborne to break the world skinny-dipping record.
The record, which stood at 413, was broken by 506 revellers at Midway Beach on Sunday afternoon, organisers BW Camping Festival, ZM and Skinny Mobile say.
"We were overwhelmed with how respectful and well-behaved the skinny-dippers and spectators were," festival manager Toby Burrows said.
ZM presenter Luke Taplin roused 14,000 campers on the beach to participate while police and Surf Life guards watched on.
Promoter Anna Jobsz participated.
"I can't believe we broke the record, it's so exciting to be part of a world record and to know that we did it in Gisborne, with a great group of people," she said.
The camping festival runs annually at New Year's and organisers plan to attempt to break the record again in a year's time.
The previous record, for the largest number of people to strip off in one place for a swim, was held in Wales.
Two attempts to break it during the first weekend of summer failed.
One attempt at Christchurch's Sumner Beach attracted just 226 people and another at Papamoa Beach near Tauranga 299.