The ongoing fallout from Nicky Hager's Dirty Politics book and the subsequent fallout involving Judith Collins has seen Prime Minister John Key hog the media spotlight.
Even a housing policy can't shield him from the glare.
Figures released by a media-monitoring company show National's leader received about as many mentions in newspapers, radio, television and on websites as the five next party leaders combined.
iSentia says Mr Key was mentioned 1469 times in the week to Friday morning in the outlets it monitors.
OTHER LEADERS' MENTIONS:
* Labour's David Cunliffe 592 times
* NZ First's Winston Peters 383
* Conservative's Colin Craig 262
* Internet Mana's Hone Harawira 175
* Internet Mana's Laile Harre 174
* The Greens' Russel Norman 156
* ACT's Jamie Whyte 129
* The Greens' Metiria Turei 102.
Mr Key has been dealing with the ongoing fallout from Hager's book and Ms Collins troubles, while Mr Cunliffe has taken a low-key approach and let many of his shadow cabinet handle policy announcements, says iSentia's Patrick Baume.
Despite National and Labour housing policies being released, the respective spokesmen, Nick Smith and Phil Twyford got just 284 and 204 mentions respectively.
In contrast, Hager got 926 mentions, Ms Collins 800 and WhaleOil blogger Cameron Slater 800.
In social media mentions it was much the same story, however Dr Norman had overtaken Mr Peters despite the NZ First leader's picture of his neighbour's "quite glorious cat garnering some attention".
However, Internet Mana's Ms Harre and Mr Harawira were struggling to top even Colin Craig and Jamie Whyte. That was despite the party's founder, flamboyant internet piracy-accused Kim Dotcom having 365,000 Twitter followers and a massive profile.
SOCIAL MEDIA MENTIONS:
* Mr Key 14,048
* Mr Cunliffe 2839
* Dr Norman 2039
* Mr Peters 1335
* Colin Craig 1307
* Dr Whyte 633.
* Mr Harawira 411
* Ms Harre 317
* Ms Turei 228.