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Sweden's Twitter experiment backfires

15:00 Wed Jun 13 2012
by Dave Meddows, MSN NZ

The Swedish government's experiment of allowing a member of the public to run the country's official Twitter account has backfired when this week's host started tweeting offensive comments about Jews.

Sonja Abrahamsson, who describes herself as "a 27-year old womanlike human being from northern Sweden" who is "a single and low-educated mother", took the reins of @Sweden as part of the nine-month-old social media campaign.

But soon after being handed the reins, the program's latest curator started using the platform to rant about Jews.

"Whats the fuzz with jews. You can't even see if a person is a jew, unless you see their penises, and even if you do, you can't be sure!?" she tweeted.

"Where I come from there is no jews. I guess its a religion. But why were the nazis talking about races? Was it a blood-thing (for them)?"

Alarm bells probably should have sounded the previous day when Ms Abrahamsson had bizarrely announced that before the Second World War, "Hitler was one of the most beautiful names in the whole wide world. I know. Its as shocking as dolphin rapists."

Ms Abrahamsson continued her strange tweets when she told how she was confused over a colleague who was 'part Jew'.

"Once I asked a co-worker what a jew is. He was "part jew", whatever that means. He's like "uuuuh… jews are.. uh.. well educated..?" she tweeted.

The overwhelming response to her tweets soon became evident to Ms Abrahamsson.

"The question seems to be sensitive and complicated. And a little bit…..… infected. So…. yes. See you later, I have stuff to do!" she tweeted.

"Ok, Im taking care of kids and cleaning right now. The mess on da social media aint nothing compared to the floor in da kids room."

Despite the controversial nature of the comments, VisitSweden's social media manager Tommy Sollen told the New York Daily News they would not be removed.

"After 24 curators and about 13,000 tweets, not a single tweet has been removed," he said.

The program came about when the government and VisitSweden decided to reinvent their Twitter profile, with the first citizen curator installed in December 2011.

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