An Indian businessman who calls himself "the gold man" has taken bling to the extreme, buying a solid gold shirt reportedly worth $250,000.
It took a team of goldsmiths 15 days working 18 hours per day to make the 3.5kg woven gold shirt, the Times of India reports.
The shirt’s owner, Datta Phuge, said he plans to wear it to celebrate New Year's Eve.
"The gold shirt has been one of my dreams," Mr Phuge told Indian newspaper the Pune Mirror when he picked up the elaborate garment last Thursday.
"It will be an embellishment to my reputation as the 'Gold man of Pimpri’ [a city in the state of Maharashtra]," he said.
The shirt includes six Swarovski crystal buttons and comes with belt, also made of gold.
Phuge, who lives in Pune, said in total he owned about 10kgs of gold, including 10 gold chains, six bracelets, 25 rings and a wristwatch.
He is also having the shell of a phone gilded.
Phuge said he saw his collection as an "investment".
"People buy cars or go on holidays abroad. For me, gold is the ultimate passion," he said.
And he is not worried about the security issues regarding his haul, saying "I always move around with bodyguards".